Coach announces that it will no longer use animal fur

The use of animal fur in fashion has sparked controversy and years of persistent protests by PETA, the animal welfare group. Beyond environmental protection and within human nature, from Gucci, Michael Kors, Furla to Burberry and Maison Margiela, a growing number of fashion brands are also refusing to use animal fur to pursue the interests of the fashion industry.

After Gucci, Versace, Burberry and Michael Kors joined the International Zero Leather Alliance, Coach, the US luxury brand, announced that it would no longer use animal fur in its products from the fall of 2009.

Chief executive Joshua Schulman said Coach had been working on sustainable development for years and that the decision to stop using animal fur was a landmark for the brand.

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